What Information Do We Collect About Our Customers?
Traffic Data. PIC may collect a variety of visitor data such as IP addresses, browser settings, internet service provider (ISP) information, referring/exit pages, operating systems, date/time stamps, and clickstream data (collectively “Visitor Data”). The PIC internal servers and software automatically recognize Visitor Data. In addition, PIC’s website (the “Site”) may use Visitor Data to compile traffic data about the types of visitors who use the site at specific intervals (collectively “Traffic Data”).
We may use Traffic Data to analyze Site traffic, but this information is not examined for Personally Identifiable Information. We may also use Traffic Data to diagnose problems with our server, administer our site, or display content according to your preferences. Visitor Data and Traffic Data may also be shared with business partners, affiliates, or advertisers on an aggregated and anonymous basis.
Web Beacons. We may employ a software technology called clear gifs (a.a. web beacons) that help us track referrals from our partners and affiliates and better manage content on our site. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We would not tie the information gathered by clear gifs to our customers’ Personally Identifiable Information.
Personal Information. PIC requires each customer to provide us with personal information (collectively “Personally Identifiable Information”) to access and use PIC Subscription Services in our back end, protected by username and password. Personally Identifiable Information is captured when a visitor accesses Online Services or speaks on the phone with PIC and willingly discloses that information. For example, this disclosure may occur when a visitor registers with our Online Service, engages in transactions, contacts customer service, or participates in contests, promotions, surveys, forums, content submissions, requests for suggestions, or other aspects of services offered by PIC.
Personally Identifiable Information includes but is not limited to
We may also receive information about our customers or potential customers from other sources. In some instances, we may combine this data with information we already have or later receive from our customers. This helps us to update, expand and analyze our records and to provide better service to customers. We will only use this information for the specific reasons that it was provided to us, which may include marketing-related uses. Examples of the types of Personally Identifiable Information we may receive from third parties include Contact Data and Legal Data.
We may collect the information of 3rd party individuals as necessary, such as to ask our customers to register authorized contacts to access their PIC account. PIC uses this information for the sole purpose of administering its services to our members, and does not use such information for any other reason.
If you believe that one of your contacts has provided us with your personal information and would like to request that it be removed from our database, please contact us at firstname.lastname@example.org.
Testimonials and Reviews. We may display personal testimonials of satisfied customers received through email surveys. We ask for your specific consent as part of the survey. If you wish to update or delete your testimonial, you can contact us at email@example.com. We also display customer reviews. If you provide a review that we display and wish to update or delete it, you can also contact us at firstname.lastname@example.org.
Calls/Electronic Communications. In the regular course of our business, PIC may monitor and record phone conversations or email communications between you and PIC for training and quality assurance purposes. In addition, we may receive a confirmation when you open or click on content in an email from us, which helps us make our communications to you more valuable and interesting. If you do not wish to receive emails from PIC , you may unsubscribe from our mailing list by using the “Unsubscribe” link on any of the emails we send.
How Do We Use the Information We Collect and Share the Information We Receive?
We use the information we collect to communicate with you, process your orders, facilitate your transactions with our third-party marketing partners, research how to improve our service and product offerings, and inform you of offers and discounts. For example, you may receive a welcome email that confirms your username and password and later receive communications responding to your inquiries, providing services you request, and managing your account. In addition, we occasionally send service-related announcements, for example, to alert you if we need to temporarily suspend the site for maintenance.
Opting Out. We occasionally send promotional emails and newsletters to users who have registered on the site and those who have opted in to receive such emails. Generally, you may not opt out of service-related or transactional communications which are not promotional. If you do not wish to receive service-related communications, you may terminate your account by contacting Customer Care at email@example.com. However, you can opt out of promotional communications by using the “Unsubscribe” link and following the unsubscribe instructions in any electronic communication or by emailing us at firstname.lastname@example.org.
Surveys, Sweepstakes, and Contests. We may provide you the opportunity to participate in surveys on our site to measure customer satisfaction. If you participate, we may request certain personally identifiable information from you. Participation in these surveys, sweepstakes, or contests is completely voluntary, and you, therefore, have a choice whether or not to disclose this information. The requested information typically includes name, email address, and mailing address.
We use this information to notify contest winners and award prizes, monitor site traffic, personalize the site, and/or send participants an email newsletter.
We may use a third-party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personal information for any other purpose. We will not share the personal information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
We share customer information with third parties only as follows:
Order Processing. PIC, sometimes with the assistance of a third party, may use your Personally Identifiable Information to process your payment through merchant account services and to generate the products and services you order. Your Contact Data may be used to follow up with you on transactions you initiate, respond to inquiries, inform you of changes to Online Services, and send you additional information about PIC and its products and services.
Third-Party Marketing. Unless expressly authorized by you, we do not provide Personally Identifiable Information to third parties for their marketing purposes.
Required by Law. We may also disclose your personal information: as required by law, such as in response to a subpoena, a lawful request by a public authority, including to meet national security or law enforcement requirements, or a similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legal request.
Visitor Demographics. Contact Data and Traffic Data are used to gather general customer and visitor statistics. We may use Demographic Data to generate collective information about our users, but not in a way that identifies any user specifically. For example, we may inform third parties about the number of registered users, unique visitors, and the most frequently browsed pages.
Service Providers. We may share your Personally Identifiable Information with companies that provide support services to us (such as a printer or email service provider), help us market our products and services, or for training purposes. These companies may need information about you to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.
Blogs and Forums. The site includes a blog and interactive forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. Therefore, you should use caution when deciding whether to disclose your personal information in these areas of the site.
Other Transfers. We may share Personally Identifiable Information and other data with businesses controlled by or under common control with PIC. If PIC is merged, acquired, or sold, or if some or all of our assets or equity are transferred, we may disclose or transfer Personally Identifiable Information and other data in connection with the associated transactions.
Accessing and Changing Your Account
Upon request, PIC will inform you whether we hold any of your personal information. In certain circumstances, we may be required by law to retain your personal information or may need to retain your personal information to continue providing a service. Please review the information below to access, correct, or request the deletion of your personal information.
Data Retention. At a minimum, we will retain your information for as long as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. PIC may maintain some or all of this data in its archives even after removing it from the site.
Information Processed On Behalf of Third Parties
Sometimes, PIC may process Personally Identifiable Information on behalf of third-party affiliates. PIC acknowledges that you have the right to access your personal information in these instances. Where PIC has no direct relationship with the individuals whose personal data it processes, individuals seeking access, or seeking to correct, amend, or delete inaccurate data, should direct their inquiry to the third-party affiliate (the data controller). We will respond within a reasonable timeframe if requested to remove the data.
How Secure Is the Personal Information We Collect?
Our Commitment to Data Security. We strive to ensure that our servers and connections incorporate the latest encryption and security devices. We have implemented physical, electronic, and managerial procedures to safeguard and secure our collected information. Credit card and personal information are transmitted by secure servers (SSL). Documents are delivered to you via email. Unfortunately, no data transmission is guaranteed to be 100% secure, and we, therefore, cannot guarantee the security of information you transmit to or from the Site, Applications, or through the use of our services, and you provide this information at your own risk. ACCORDINGLY, WE DISCLAIM LIABILITY FOR THE THEFT, LOSS, OR INTERCEPTION OF, OR UNAUTHORIZED ACCESS OR DAMAGE TO, YOUR DATA OR COMMUNICATIONS BY USING THE SITE, APPLICATIONS, AND OUR SERVICES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND ASSUME THESE RISKS.
IF YOU BELIEVE YOUR PRIVACY HAS BEEN BREACHED THROUGH USE OF OUR WEBSITE, APPLICATIONS, OR OTHER SERVICES, PLEASE CONTACT US IMMEDIATELY AT email@example.com.
1473 Periwinkle Drive, Boulder, Colorado 80304
Your California Privacy Rights
California Civil Code Section 1798.83 permits this site’s users, who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to: firstname.lastname@example.org.